Natural raw ingredients, gentle treatment of resources, individual and personal consultations — at La Biosthétique we focus on the customers : with their nature and their culture, with their health, as well as with the aim of achieving Total Beauty.
La Biosthétique has more than 8 000 salon partners and 500 employees worldwide.
Originally, Siegfried Weiser ran the company together with founder Marcel Contier. Today, after Contier’s death, Siegfried Weiser runs the business together with his sons Jean – Marc and Felix at their company headquarters and home in Paris and Pforzheim, where the company’s research is performed and the production is located. Being a family – run company in a global market and environment of big multi – nationals makes La Biosthétique stand out.
The focus on family values instead of short – term shareholder value opens up strategic horizons as does the combination of cosmopolitan elegance of the French metropolis Paris and the quality – obsessed manufacturing culture of the traditional craftsmen’s town of Pforzheim in the Black Forest. This makes La Biosthétique international with clearly identifiable local roots at the same time. International but yet organised in a way that every aspect of the business can be run by a single family member. Meaning that everybody and everything is connected as one.
Every bottle, every tube, every drop : Quality is about perfection. That is the purpose of our research. That is our method of production. With a focus on each individual product whilst respecting ecological conditions. Consequently, La Biosthétique represents the latest find – ings in dermatology and biochemistry, intensively tested in laboratories and in practice — natural, effective, beautiful.
The Culture of Total Beauty stands for : The perfect, individual product for each specific use — in harmony with all other products by La Biosthétique. Natural ingredients and premium quality are mandatory — both working in synergy with each other.
Quality is about being good. Good means valuable : the products are individually tailored to the needs of hair and scalp, effective and well – tolerated. Good means for La Biosthétique that every aspect counts. Because everything is connected. Quality is not a condition. It is an attitude that must be filled with life. That is what La Biosthétique does. Quite naturally. Every day. Every season.
Colour inspires and seduces. La Biosthétique combines inspiration with premium ingredients and state – of – the – art research with metropolitan trends. The result is a professional colour system with incredible diversity and infinite combinations — a palette of pure creativity. Con– sequently, every customer can be given their own individual and unique colour. Full of shine, in beautiful brilliance. Every day.
Skin care is the natural continuation of La Biosthétique. Cosmetic expertise is professional essence. As well as another new business unit for hair salon partners. Everything begins with the philosophy. With the passion for quality. With the Culture of Total Beauty.
Beauty has many forms. Infinite possibilities. Every day, every woman chooses her own style and every evening she might choose another. Make – up is the freedom to decide. The quality of the products of La Biosthétique combines aesthetics and function, glamour and tolerability — to create your own Total Beauty.
It takes knowledge to recognise which product is perfect for which skin. For which customer. For which individual wish. That is why the hairdressers who use La Biosthétique in their salons are not just the customers of La Biosthétique. They are valuable, essential La Biosthétique partners. Creating moments. Creating beauty. Because beauty is a principle that knows no fixed rules. It needs skills and passion of professionals that live for it.
Some things you can learn. Education to enable success is the purpose of the International La Biosthétique Academies, as well as in – salon trainings. Other things you have to contribute. As a person. As a partner. That is how La Biosthétique works : La Biosthétique aspires to the ultimate professionalism. And the individuality of each and every one who accompanies La Biosthétique on the joint path to success. That is La Biosthétique nature. That is La Biosthétique culture.